MyLook

Twelve appearances.Twelve rulebooks, not twelve labels.

A colour season tells you a palette. A body-shape chart tells you a fruit. Neither tells you which neckline opens your neck, which hem length reads long on you, or how short your hair can go. So we wrote our own grid: twelve appearances, read from bone structure, features, proportion, contrast and the colour of your skin, hair and eyes.

Each Type carries six rules — colours, necklines, cuts, lengths, hair, makeup — and what it leaves on the rail. Read them all. Then a Reading tells you which one is yours, from your own photograph.

Ivory Sovereign

Broad, even planes and fine features, held together by cool low contrast — an appearance that reads calm and expensive at a distance.

blunt at the collarbone, off the face

The six rules

Garnet Ember

Warm colouring at high contrast on angular bone structure — features that hold a camera without any help from the clothes.

one length past the shoulder, deep side part

The six rules

Pewter Quiet

Delicate scale and soft edges in cool low contrast — an appearance that gets stronger the simpler the clothes get.

chin length with movement, face open

The six rules

Amber Statesman

Grand scale and warm medium contrast on strong bone structure — clothes that are cut simply and cut long read best on you.

long and heavy, or a deep blunt bob

The six rules

Moss Cameo

Fine features on soft planes with cool-neutral low contrast — you are the reason a plain dress in the right green looks like couture.

soft layers to the collarbone

The six rules

Bronze Meridian

Warm high contrast on generous, blended bone structure — big simple shapes in strong colour are your natural register.

long with weight, or swept up entirely

The six rules

Slate Wildflower

Sharp small features in cool medium contrast — precise, close-cut clothes make you look intentional rather than tidy.

a sharp bob, or pulled back flat

The six rules

Saffron Vesper

Warm low contrast on soft moderate bone structure — everything reads better in one warm tone from shoulder to hem.

shoulder length, warm and soft at the ends

The six rules

Onyx Portrait

Very high contrast and clear sharp features — you are the rare person who is flattered by plain black and plain white.

one clean length, high shine

The six rules

Linen Reverie

Grand scale, soft edges and warm low contrast — soft heavy fabric falling in long lines is where you look most yourself.

long and loose, or low and gathered

The six rules

Claret Signal

Cool high contrast on angular moderate bone structure — one strong colour against a dark base is your whole formula.

blunt to the jaw, or sleek and back

The six rules

Oyster Nocturne

Delicate blended features in cool medium contrast — quiet, close, well-made clothes in low light colours are your register.

collarbone length, softly blunt

The six rules

Which of the twelve is yours?

One photograph, about a minute. The Reading names your Type, writes the six lines for your own face and frame, and shows you wearing the look they call for.

Your first three Looks are free. No card, and no account before you have seen them.